Afternoon Keynote - John Paul DeJoria
CEO, John Paul Mitchell Systems

John Paul DeJoria�s rags-to-riches biography exemplifies the American dream � he is a first-generation American turned entrepreneur, philanthropist, government servant, and pillar of the business community. John Paul DeJoria struggled against the odds not only to achieve success, but to share this success with others. He knows firsthand what it�s like to be the �underdog,� and strives to help as many as possible overcome their challenges and achieve their full potential.

The prestigious Horatio Alger Association of Distinguished Americans, which honors individuals who overcome humble beginnings and adversity to achieve success, recognized him for his amazing journey. Supreme Court Justice Clarence Thomas inducted John Paul as a lifetime member in a ceremony in the U.S. Supreme Court. Association members � including such notables as former Secretaries of State Colin Powell and Henry A. Kissinger, Oprah Winfrey and Norman Vincent Peale � mentor young people and sponsor more than $5 million in need-based scholarships annually.

The Power Couple of John Paul and Eloise DeJoria share a core principle: "Success unshared is failure." Their generosity touches lives worldwide. Both will speak at MAPcon 09. Eloise Dejoria info here

With special devotion to creating a healthy and safe future for children around the world, John Paul is a patron-level sponsor of Children�s Hospital Los Angeles, a premiere research and teaching institution treating children regardless of ability to pay. Together with his friends Nelson Mandela, Brad Pitt and Richard Branson, John Paul is a Patron of MINESEEKER, a non-profit devoted to solving the global problem of landmines�a horror that often victimizes children. John Paul�s work with Mr. Mandela includes Food for Africa that seeks to feed 17,000 orphaned children daily and the Aids Awareness Project �46664.�

Born in the Echo Park neighborhood of Los Angeles, one of two children of immigrant parents, John Paul was raised by his mother until age 2. A high school teacher told him early on he would �...never, ever succeed at anything in life.� John Paul proved him wrong. He started out selling greeting cards at age 9 and delivering newspapers door-to-door to help support his family. After high school and service with honors in the U.S. Navy, he did whatever it took to make ends meet. He sold encyclopedias, worked as a janitor, pumped gasoline, drove a tow truck, and repaired bicycles. He was even homeless at one time. Even then, he didn�t give up and collected bottles to stay afloat.

Eventually, he got his break � an entry-level marketing position with Time magazine where he moved up rapidly. From there he moved into the hair care industry. Eventually, he joined his marketing expertise with the hairdressing talents of his friend Paul Mitchell to launch their now-famous professional hair care system.

John Paul DeJoria and Paul Mitchell had a vision - to found a company by hairdressers for hairdressers - one that would provide tools of success for them, their salons and the entire beauty industry. Initially, they faced daunting financial challenges. According to John Paul, ��the company should have gone bankrupt perhaps 50 times during the first year.� But the partners had a unique and winning strategy � a company-building plan that stemmed from their convictions and eventually led to John Paul Mitchell Systems becoming one of the fastest growing privately-held companies in the country.

Although Paul Mitchell tragically died of pancreatic cancer in 1989, the two partners� dream has flourished. Today, John Paul Mitchell Systems has annual salon retail sales approaching $900 million and produces 90 hair and skin care products, all manufactured within the U.S. The products are sold to approximately 90,000 hair salons and schools. Internationally, John Paul Mitchell Systems works with distributors in 75 countries that supply thousands of hair salons.

A commitment to caring for the earth informs every aspect of the company�s policy and strategy. John Paul Mitchell Systems does not test its products on animals, packages products in recyclable containers and produces them under strict environmental standards. John Paul Mitchell Systems supports an array of philanthropic causes totaling millions of dollars in health care, social services, the environment and the arts.

John Paul has served on several U.S. government and United Nations missions, advising on the environmentally-sound harvesting of energy in Africa and other nations and the development of a demilitarized ecological zone in the context of the reunification of the Koreas.

He donates personal care and money to supporting those who served in the armed forces, families of injured servicemen and the widows and orphans of deceased servicemen. He has advised U.S. government agencies (including the U.S. Navy Seals, Central Intelligence Agency and Asian Pacific Economic Forum) on issues of management, motivation and global thinking.

John Paul lectures at colleges and universities. He is a member of the New York Stock Exchange and recently received the Lifetime Business Achievement award at NAHA and from the National Italian Foundation. In 2006 he was appointed honorary Admiral by the Governor of Texas and received the Citizen of the Year Dolphin Award from The Malibu Times.

1 Comment...

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Rose Batson
Encore Please!	(November 24, 2009 at 13:53)
John Paul fired us up with his inspiring story, wisdom, vision, and belief that all things are possible. Thanks, John Paul -- how about an encore! Share your pats and pans in our online survey and look for your photo online in our fantastic MAPcon photo gallery! Rose Batson, WCCT

Morning Keynote - Peggy McColl
NY Times Best-selling Author

International Speaker, Internet Marketing Expert

Peggy McColl's passion to help others reach their loftiest aspirations is embodied in her book The Won Thing: The One Secret to a Totally Fulfilling Life. Once you know this secret, you can use it in every aspect of your life -- from choosing your life's mission to branding and marketing yourself and your business.

Her innovative work, chronicled in several NY Times best sellers, is endorsed by renowned experts in personal development. A popular talk show guest, she inspires individuals, athletes, authors and organizations. An internationally recognized speaker, author, mentor and expert in goal achievement, brand building, and internet marketing, she helps you realize success in whatever your field -- whether you want to build your business, publish your book or make money online.

She's earned the reputation for being the gold standard in on-line book marketing, praised by authors and publishers alike for cutting-edge direct-to-consumer promotions that have driven dozens of books to best-seller status. She wrote Be a Dog with a Bone: Always Go for Your Dreams, 21 Distinctions of Wealth: Attract the Abundance You Deserve and Your Destiny Switch: Master Your Emotions and Create the Life of Your Dreams. She created the popular Magnet for Money audio series.

Peggy is the founder and president of Dynamic Destinies, an organization that trains individuals, entrepreneurs, corporate executives, employees and authors in some of the most compelling and strategic goal-setting technologies of our times.
More info: www.destinies.com

Panelist Moderator - Teri Gruca
Award-winning Anchor

KVUE Austin ABC Affiliate

Her parents always told her, "Do what you love and work will never feel like work." She followed their advice and now anchors KVUE newscasts, does investigative reports and inspirational breast cancer stories, and started Terri's Smart Money blog. A report by her sparked the largest nationwide recall in history and resulted in federal law banning lead in toys. Honors include the Edward R. Murrow Award, four Emmys, and numerous broadcast awards.
More info: www.KVUE.com

Panelist - Eloise Dejoria
Spokesmodel for John Paul Mitchell Systems

Actress, Fitness Expert, Businesswoman & Mother

Eloise Dejoria has relied on hard work and perseverance to achieve her dreams. A native of Texas, Eloise jumpstarted her acting and modeling career while raising her first two children, Michael Harvey and Justin Harvey, as a single mom. After moving from Texas to Los Angeles and marrying John Paul DeJoria , Eloise began her tenure as spokesmodel for Paul Mitchell while continuing her other entertainment industry endeavors.

Eloise�s successful and long-standing acting career includes roles in such films as Songwriter, Dangerous Love, Troop Beverly Hills, Weekend at Bernie�s, The Big Tease, April Shower, Grand Champion with Julia and Emma Roberts, and the recent You Don�t Mess With the Zohan with Adam Sandler. Eloise has enjoyed numerous modeling credits. In her role as spokesmodel for John Paul Mitchell Systems, Eloise loves helping hairdressers � creative people like herself � find ways to combine their artistry with business savvy to reach their goals.
More info: http://eloisedejoria.com/bio.html

Panelist - Celina Burns
Humana, Inc

President Dallas/Fort Worth Market

Celina Burns oversees Humana�s commercial health insurance business in the D/FW Metroplex. She served previously as vice president of network development in North Texas. Before joining Humana, Celina held managerial and sales positions at Prudential Financial, Aetna Inc., and Cigna Health Care, Inc.
A graduate of Texas State University, Celina chairs the 2009 American Heart Association�s Dallas Go Red For Women campaign. She serves on boards of the Health Industry Council and the American Heart Association, and is a member of the Dallas Forth Worth Business Group on Health and the North Dallas Business Chamber. Humana Inc., headquartered in Louisville, Kentucky, is one of the nation�s largest publicly traded health and supplemental benefits companies, with approximately 11.7 million medical members. More info: www.humana.com

Panelist - Melba J.T. Vasquez, PhD
Psychologist

Past President, Texas Psychological Association

A psychologist in independent practice in Austin, Dr. Melba Vasquez publishes widely about ethics, multicultural issues, psychology of women, and supervision. She currently serves on the American Psychological Association Board of Directors. She is a past president of the Texas Psychological Association, and of APA Divisions 35 Society of Psychology of Women and Divisions 17 Society of Counseling Psychology.

Panelist - Kay Miller
Author From the Poorhouse to the Penthouse

International Speaker

Kay Miller has shared the stage with Zig Ziglar and Brian Tracy, appearing nationally and internationally and giving more than a thousand seminars since she began her speaking career. A seasoned, entertaining, informative and beneficial speaker, Kay has presented to such noted companies as Mary Kay, Southwestern Bell, Merrill Lynch and Houston Cellular. She worked previously for a Houston corporation, taking the company�s sales from two to ten million annually. She recently launched her latest affiliate program "The Course of a Lifetime."
More info: www.thecourseofalifetime.com

Panelist - Ann Volkwein
NY Times best-selling author

Diners, Drive-Ins and Dives

Ann Volkwein is a food and lifestyle writer and editor based in New York City and Austin. A blue ribbon graduate of the Institute for Culinary Education, she worked as a Culinary Producer for the cable Food Network. Her books include The Healthy Table (with Luis Ratto), The Arthur Avenue Cookbook, Chinatown New York; the New York Times bestselling Diners, Drive-Ins and Dives and More Diners, Drive-Ins and Dives (with Food Network star Guy Fieri); the forthcoming Austin Style--HarperCollins publications; and in 2010 from Tenspeed Press: Mixt Salads(with Andrew Swallow).

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