Content Marketing
Elevating Your Status as an Expert to Drive Business Success
Presented by
Tanya Hall
Director of Marketing and Business Development
Greenleaf Book Group
Named one of the fastest growing U.S. companies by Inc. magazine, Greenleaf has represented more than 1,000 titles, including 16 that hit the New York Times, Wall Street Journal or USA Today bestseller lists.
Are you an unsung expert with great ideas but no cohesive marketing platform to support your career and business goals? You may be a consultant, professional, entrepreneur, speaker or author looking to increase your client base or your fees. Tanya Hall’s company specializes in helping experts like you develop smart strategies in content marketing to drive your success.
At a time when U.S. publishers saw sales shrink, Tanya helped propel rapid growth at Greenleaf Book Group where she heads business development and marketing. Capitalizing on the company’s innovative business model, she spearheaded strategic partnerships, new growth initiatives and media strategies. Tanya shows how to establish your own expert platform and create a marketing mix to push your brand and your bottom line.
Developing a roadmap to a robust marketing platform begins with taking a hard look at your current state of affairs and determining goals and messaging. Tanya will help you describe what you’re trying to achieve and how you’re going to frame that goal.
Once your end goal is established, you’ll move on to examine existing content, social media, and brand channels to identify strengths, weaknesses, and opportunities. This two-part process provides a solid picture of where you currently are and where you want to eventually arrive – plus actionable steps to get there.
She’ll show you how to develop a strategy that weighs opportunities such as blogging, podcasts, social media, article and book writing, speaking, networking, and other content marketing opportunities against demographics and your available resources.
Tanya will walk through the basics of content marketing opportunities for experts and help you determine which approach is right for you to develop your credibility and visibility.
Who, What, Where, When & How
Friday, Feb 10, 2012
Westwood Country Club ( map )
11:15am Networking & registration
11:45am – 1:00pm
Lunch/Speaker – Delicious buffet lunch with dessert bar at Westwood Country Club.
Advance Registration Required
$30 :: WCCT Members
(dues must be current to receive the low, member rate) Join Now or Renew Your Membership!
If you are a member and register after the early bird deadline on Wednesday, Feb 8, you will be charged an additional $10 to the base fee of $30.
$38 :: Nonmembers
Nonmembers will also be charged an additional $10 to the base fee of $38 if registering after Wednesday, Feb 8.
Mark Your Calendar Friday, March 9, 11:15am – 1pm
to hear one of our most popular speakers…
Dr. Stephen Walls, UT McCombs School of Business
"What’s the Next Big Thing? Business Trends You Need to Know to Surf a Choppy Economy."
Door Prizes
Providing a door prize for our meeting will allow you to showcase your business by placing brochures on the registration table and by presenting the prize. Please email Jessica McGlynn to sign up for this opportunity!
About Our Speaker
Media expert Tania Hall’s experience spans television, radio, film, Internet and print. Before joining the publishing industry, she worked as a television producer for Extra! and E! Cable Networks. She speaks regularly at various events, including the International Management Consultants, Independent Book Publishers Association (IBPA) Publishing University, and National Speakers Association.
Tanya drives Greenleaf’s business development, working with authors to develop their publishing programs and building strategic partnerships to grow the company’s reputation as a leading independent publisher. She also spearheads new growth initiatives, including the development of Greenleaf’s digital-first imprint and its platform development service line.
Prior to her current role, she built Greenleaf’s distribution organization, working directly with retailers and wholesalers to develop one of the fastest growing distribution businesses in the industry.
The Women’s Chamber
The Women’s Chamber focuses on you with strategies to help you work smarter, network effectively, and compete successfully.
• Spirited networking • Insightful speakers • Stimulating relationships
• Inspirational vision • Beautiful, convenient location • Great low price
Registration Info
Register For This Monthly Meeting Online Here!
Reserve Your Display Table Today!
Take advantage of this fabulous opportunity to showcase and sell your products to Central Texas’ most dynamic business and professional women – just $75 for members/$100 for visitors to reserve your table. Space is limited – reserve your table online below. For more information, email here. Tables must be paid for no later than the Monday prior to the event.
Note: Table fee does not include meeting registration fee (required), which is sold separately.
Registration Policy
Advance registration is required.
No cancellations after Wednesday prior to the meeting. Add $10 after Wednesday prior to the meeting. Nonmembers must register and pay online in advance. Dues must be current to receive member discount. “No shows” will be billed.
NOTE: There is a 5% cancellation fee before the cancellation deadline.
RSVP: 512.338.0839 or Email here
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Learn more about our great organization at www.womenschambertexas.com
512.338.0839
Women’s Chamber of Commerce of Texas
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